More SaaS Leads. Lower CAC. Scalable Growth— Without Guesswork.
We help SaaS companies acquire more customers with paid ads and conversion-focused lead funnels—so you can scale predictably without burning budget.
Join 20+ happy founders who’ve turned paid ads into predictable growth.
You Built an Amazing SaaS—So Why Is Customer Acquisition So Unpredictable?
You’ve spent months—maybe years—building your SaaS. But without a predictable lead generation system, growth feels like a guessing game.
💸 Your ad spend keeps increasing, but your trial-to-paid conversions aren’t keeping up.
⏳ Your organic growth has plateaued, and referrals alone won’t get you to the next level.
📈 Your CAC is climbing, and every unoptimized campaign eats away at your margins.
😵 You’re stuck in the cycle of spending more for fewer results, while competitors scale faster.
If you keep doing what you’re doing now, what will change?
SaaS growth shouldn’t be this frustrating. You need a scalable, predictable system to acquire high-intent users—without bleeding cash.
Turn Paid Ads Into a Lead-Generating Machine That Scales With Your SaaS.
You don’t need more traffic. You need a system that turns paid traffic into high-intent leads—and leads into paying SaaS customers.
That’s where we come in.
We build predictable, scalable acquisition systems using:
✅ High-Performance Paid Ads
No more wasted budget—just qualified leads at the lowest possible CAC.
✅ Optimized lead funnels
Every step of your customer journey is designed to maximize conversions.
✅ Data-driven testing & optimization
We run A/B tests so you don’t have to guess what works. It’s said to you by data.
✅ SaaS-specific growth strategies
Everything we do is built for SaaS founders like you—focused on trial-to-paid conversion & MRR growth.
This is the same system SaaS companies are using to generate predictable growth—without relying on referrals, manual outreach, or organic traffic alone.
Are you ready to scale without guesswork?
Helping SaaS Companies Build Predictable Growth Systems—See What Founders Say.
Scale Your SaaS With Predictable, Cost-Efficient Lead Generation.
Predictable Lead Generation
No more waiting for referrals or organic traffic—get high-quality leads on demand.
Lower CAC & Higher ROI
Optimize ad spend for cost-efficient growth, so every dollar works harder.
Conversion-Optimized Funnels
Turn more leads into paying customers with high-converting landing pages & nurture sequences.
Let’s Build Your Predictable Lead Generation System—For Free
In this free 30-minute strategy session, we’ll analyze your SaaS growth challenges and map out a step-by-step plan to acquire more high-quality leads while lowering your CAC.
You’ll walk away with clear, actionable insights—no fluff, just real strategies that work for SaaS companies like yours.
Spots for free strategy sessions are limited (3 per week)—book yours today before our schedule fills up.
Meet the SaaS Growth Expert Behind Venture Compass
Hi, I’m Gui Costa, founder of Venture Compass. I know the struggles of scaling a startup firsthand—because I’ve been in your shoes.
I’ve worked with startups worldwide, co-founded a nonprofit startup that scaled to 25,000+ subscribers, and helped SaaS companies turn paid ads into predictable growth engines.
I specialize in helping SaaS founders like you:
✅ Lower CAC while driving high-intent leads
✅ Turn trial users into paying customers with conversion-optimized funnels
✅ Build a scalable, predictable growth system that fuels MRR growth
Why Venture Compass?
I don’t believe in cookie-cutter marketing strategies. Every roadmap we create is custom-built for your SaaS—focusing on efficiency, sustainability, and measurable results.
Proven Strategies in Action: Case Studies
Instituto Four
How We Helped Instituto Four Surpass Their Lead Generation Goal by 21%
The Challenge
Instituto Four faced a significant gap in their lead generation efforts. Despite having quality content and a clear audience, their campaigns were underperforming, leaving them with a daunting 9,000-lead deficit. Without a new approach, their semester goals seemed out of reach.
Our Solution
- Established a Dedicated Advertising Strategy:
We built a tailored advertising strategy within Instituto Four, focused entirely on creating and managing high-impact campaigns. - Targeted Audience Segmentation:
We conducted in-depth research to identify the right audience segments, ensuring the campaigns resonated with potential leads who were most likely to engage. - Customized Ad Campaigns:
We designed compelling creatives and messaging tailored to Instituto Four’s brand voice, increasing their reach and engagement across digital platforms. - Brand Awareness Boost:
In addition to lead generation, we prioritized building Instituto Four’s credibility and visibility, fostering trust among their audience.
The Results
- Total Leads Generated: 15,784 leads (exceeding the semester goal by 21%).
- Lead Growth Rate: Achieved over 11,784 new leads in just two months.
- Enhanced Brand Awareness: Increased visibility and engagement across all campaign platforms.
OBInvest
Record Growth on a Budget: How OBInvest Attracted 12,473 Participants with Strategic Marketing
The Challenge
OBInvest’s mission of fostering financial literacy among students was constrained by financial and operational hurdles. With a tight marketing budget, they found it difficult to reach their target audience of students and educators, resulting in low engagement and fewer participants than anticipated.
Our Solution
We implemented a cost-effective 360º marketing strategy to maximize impact without overspending:
Social Media Optimization:
Leveraged free and low-cost social media strategies, including content tailored to students’ interests and trends, to create buzz and drive organic reach.Highly Targeted Paid Ads:
Focused on small but impactful campaigns targeting high-engagement regions and demographics, ensuring every dollar worked harder.Personalized Email Marketing:
Created a nurturing email funnel to engage past participants, schools, and educators, driving registrations at minimal cost.Strategic Partnerships and Press Releases:
Partnered with education-focused organizations and used press releases to gain free media coverage, amplifying OBInvest’s visibility.
The Results
By the end of the campaign:
- Total Subscribers: 12,473 participants—achieving a 248% increase compared to the previous year.
- Cost Efficiency: Achieved exceptional results while staying within the limited budget.
- Engagement Growth: Social media interactions and email open rates soared, contributing to record-breaking registrations.
CondoSpace
Helping CondoSpace Launch and Scale with Targeted Lead Generation
The Challenge
CondoSpace, an early-stage app designed to simplify condo management for administrators, was preparing to enter the US and Brazilian markets. However, the app was still in development, with several changes yet to be made, and they needed to build traction quickly. Without a clear strategy or defined audience, they struggled to generate leads efficiently and showcase the app’s value to potential customers.
Our Solution
To overcome these hurdles and deliver measurable results, we crafted a multi-layered lead generation strategy tailored to CondoSpace’s unique needs:
Defining the Ideal Customer Profile (ICP):
We conducted market research to identify key demographics and pain points for condo administrators in both the US and Brazil, ensuring every campaign targeted the right audience.Custom-Tailored Ads:
Designed ad creatives and copy that highlighted the app’s core benefits—effortless condo management and streamlined communication—resonating with condo administrators’ needs.High-Converting Landing Pages:
Developed and A/B tested multiple landing pages optimized for lead generation, ensuring every visitor was directed to a highly relevant and effective page.PPC Campaigns Across Two Markets:
Launched pay-per-click (PPC) campaigns on Google, carefully allocating the budget to maximize engagement and minimize costs in both the US and Brazil.
The Results
After just 28 days, CondoSpace achieved remarkable results:
- Conversions: 37 new leads acquired in less than a month.
- Cost Efficiency: Achieved an average CPC of $0.67 and a cost per conversion of $15.80.
- High Engagement: With a CTR of 6.01%, the campaigns consistently outperformed industry benchmarks.
- Valuable Insights: Thanks to our targeted strategy, CondoSpace validated its market fit, grew its user base, and gained valuable customer insights, building momentum for future scaling.
How We Help SaaS Scale—Predictably & Profitably.
✅ Demand Generation
Build brand awareness & attract high-intent users before they’re ready to buy.
✅ Paid Acquisition
Run highly targeted ad campaigns to bring in qualified leads at the lowest CAC.
✅ Conversion Optimization
Design & optimize funnels to turn leads into paying customers.
✅ Data-Driven Scaling
Test, optimize, and refine campaigns to continuously improve performance.
We’ve helped SaaS founders build scalable customer acquisition systems—are you ready to do the same?
We Work With SaaS Founders Who Are Ready to Scale—Is That You?
The truth is, we’re not the best fit for everyone—and that’s okay.
WE WILL HELP
✅ VC-backed or bootstrapped SaaS companies generating $10K+ MRR.
✅ Founders who are ready to scale paid acquisition beyond organic & referrals.
✅ SaaS teams struggling with high CAC, low conversion rates, or unscalable lead gen.
✅ Startups that want a proven, structured acquisition system—not guesswork.
WE WON'T HELP
❌ Pre-revenue startups without product-market fit.
❌ SaaS companies looking for quick hacks instead of sustainable growth.
❌ Businesses that don’t have at least $5,000/month for marketing.
❌ Founders who aren’t willing to test, optimize, and invest in long-term growth.
Let’s Map Out Your SaaS Growth Strategy—For Free.
In this 30-minute call, we’ll analyze your current growth challenges, identify quick-win opportunities, and map out a scalable customer acquisition strategy tailored to your SaaS.
Got Questions? We’ve Got Answers!
FAQ 1: What’s included in the free growth roadmap session?
We’ll analyze your business, identify growth opportunities, and create a tailored plan to help you scale sustainably—all free of charge.
FAQ 2: Do you work with all types of startups?
We specialize in working with tech and digital product startups that have at least an MVP and a clear vision for growth. If you’re unsure whether we’re a good fit, book a session, and we’ll discuss your needs!
FAQ 3: What platforms do you run ads on?
We work across Google, Meta (Facebook/Instagram), LinkedIn, and TikTok to ensure we reach your audience on the platforms that matter most.
FAQ 4: Do I need a big budget to work with you?
Not necessarily! We work with startups of all sizes and design strategies to maximize impact, even with smaller budgets. However, our packages start at $1,200 to ensure we deliver high-quality results and the attention your business deserves.
FAQ 5: What if I don’t have data or a marketing history?
No problem! We’ll start by building a strong foundation, identifying your ideal customers, and creating campaigns to collect the data needed for future optimization.
Get Growth Tips Straight to Your Inbox 🧭
Join others startup founders who get actionable marketing strategies, growth hacks, and expert advice—delivered monthly, free of charge."
- Actionable Insights: Proven strategies to grow your startup faster.
- Growth Hacking Tips: Creative and budget-friendly solutions that work.
- Industry Trends: Stay ahead with the latest in paid ads and marketing.
By submitting this form, you’ll be signed up for my free newsletter. I may also send you other information about promotions. You can opt out at any time.
Do you any specific need? Let's talk.
Reached the end of the page and haven’t contacted us yet? If you need any help or have questions, send us a message through the form or one of the contacts below.
- +55 21996099590
- [email protected]
Gui Costa © All Rights Reserved – 2024
Terms of use – Privacy Policy